EXPERT ADVICE
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process.. Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
Read MoreTop reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
Read More![FEB25 low res cover Scratch for web Feb25 Low Res Cover Scratch For Web](https://cdn.scratchmagazine.co.uk/wp-content/uploads/2025/01/FEB25-low-res-cover-Scratch-for-web.jpg)
Read the latest issue
Nail salon events were once very popular, but that popularity has waned over recent years, says session nail stylist, salon owner & educator, Marie-Louise Coster. I think the pandemic caused us to fall out of the habit of in-salon events; we got so used to not being able to gather…
Read MoreNail pros share their experiences with imposter syndrome and offer tips to help overcome it… Have you ever felt undeserving or that success is beyond your means? Perhaps you’ve felt like your career journey has been down to luck, or you’re worried that clients won’t return. These are all common…
Read MoreGlobal business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be…
Read More