EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores key considerations for nail techs and employers when creating accessible salon settings to suit clients and staff… As a salon owner or an independent nail technician, it is important to consider ways in which your environment could be more accessible. Transparency…
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Fiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. Here, she explores the importance of self-care for nail techs during the festive season and simple self-care fixes. For many, Christmas is a time to look and…
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What is a heat spike? Why can a burning sensation be felt by clients when a gel product is curing? Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains… In August, Scratch posted an opportunity on Instagram for people to send in their…
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We are all feeling the pinch, so check out money-saving solutions for your nail and beauty business… 1. Be economical with your products Let’s use a nail file as an example. When you consider how much of a nail file you use in each service, it is rare that you…
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Vorke Kalusi, founder of beauty business resource, Beauty Hunt UK, serves up financial insight… Understanding finance terms Revenue: The money you make from your services. Expenses: The costs of running your business, such as supplies, rent and utilities. Profit: The money left after paying your expenses. Profit = revenue –…
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What is HEMA? HEMA, also known as 2-hydroxyethyl methacrylate or hydroxyethyl methacrylate, belongs to the monomer family and is used as an adhesive in nail products. Having an adhesive property in the product is important to prevent service breakdown. When alternative ingredients are used, using a coarser grit file can…
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