EXPERT ADVICE
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
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3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
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Read the latest issue
Thanh Vu, managing director of Dream Nails, reveals her policy and actions towards client no-shows… As an owner of four salons, I’ve experienced a number of challenges, and no-shows seem to be increasingly apparent across our sector. When I started out as a single salon business, I tended to be…
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Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back…
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Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can…
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There has been confusion within the nail industry as to the face coverings beauty professionals are required to wear during a treatment, and what should be asked of the client. While the below are guidelines from government, we encourage you to make your own decisions on top of such guidelines,…
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Caroline Rainsford, head of scientific & environmental services at the CTPA, reveals the differences between allergies and irritation and how to spot them… People often describe any type of reaction as an ‘allergy’, especially when talking about reactions to cosmetics. In fact, the two main types of reactions to cosmetic…
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