EXPERT ADVICE
Ingrown nails & greenies: how to manage them as a nail tech
Have clients presented you with conditions like ingrown nails or greenies, but you’ve felt unsure about whether you should continue their appointments? Read on to freshen up your initial training and note the natural nail conditions that require medical intervention. While nail professionals should refrain from making medical diagnoses, it’s…
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Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
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No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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Read the latest issue
Different smile lines will suit different shapes and lengths of nails. Smile line execution requires different techniques to create each ‘type’ of smile line; competition, extreme, and salon viable. The general rule is that the longer and more pointed the nail, the deeper and longer the smile line should be.…
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Anjula Thakar, waxing expert & Salon System educator, shares her advice for a smooth wax service in the summer season… Pre-treatment If your clients would like super smooth hair free skin for up to 14 days ensure that your clients prepare the area of the body to be waxed efficiently…
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Thanh Vu, managing director of Dream Nails, reveals her policy and actions towards client no-shows… As an owner of four Dream Nails salons, I’ve experienced a number of challenges, and no-shows seem to be increasingly apparent across our sector. When I started out as a single salon business, I tended…
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Virginia Rizzi, head of affiliate marketing at the SEO and digital marketing agency Glass Digital, shares her insight into why your beauty business should offer discount codes and cash back deals as part of affiliate marketing campaigns… Whether you sell beauty products online or you’ve recently started welcoming clients back…
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Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social media platforms… 1.Consider your content Your content is the way to get someone to STOP in their path and click…
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Mental health coach & speaker, Dave Heffernan, has created a Facebook group to support those in the beauty & wellness sectors who are feeling stressed and anxious in their professional or personal lives for just £9.99 a month. Here, he reveals more about his beauty industry affiliation and how he can…
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