EXPERT ADVICE
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
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3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
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Read the latest issue
Make-up is an extremely lucrative revenue stream for beauty professionals in many ways; especially through retailing. Mintel has reported that online sales of beauty products have increased by 11.4% this year, so as fewer consumers head to shopping centres to purchase make-up items, seize the opportunity to become a one-stop…
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Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice on how to increase client spend through add-on services & treatments… One area that I am currently focusing on in my business is average client spend. A great way to maximise your profit is…
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A recent report by Emily Gerstell, Sophie Marchessou, Jennifer Schmidt and Emma Spagnuolo from McKinsey & Company analyses the likely effects of Covid-19 on the beauty industry over the next three to six months, as well as how the pandemic could change the industry in the longterm. “The industry has…
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Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares her advice for maintaining good cash flow so you to prevent business losses… The key to budgeting and control is good cash flow, and I want to share a guide to this using an example Excel spreadsheet. It does…
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In a previous blog for Scratch, I discussed the shelf life of nail products. In this article, I will go into more depth about what the labelling on products means, what you need to be aware of and how to understand the expiry of each nail product. What is shelf…
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Autumn/winter serves up a whole host of new colour and design opportunities for clients. So, what are the nail trends you need to know about this season? We’ve rounded up the top three nail trends from the autumn/winter 2020 catwalks to inspire salon designs… 1. Colour rich Bold blues, oranges,…
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