EXPERT ADVICE
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
Read More
9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
Read More
3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
Read More
Read the latest issue
Layla Tourh, MD of The Creative Beauty Group and founder of Beauty Boss HQ, an online platform dedicated to supporting beauty bosses in the running of their business, shares her top tips & words of wisdom… Have you got a presence in the social space? Being part of an over-saturated…
Read More
When I was first introduced to nails, it quickly became apparent that, as far as the session world is concerned, there seemed to be a distinct lack of men. I had met manicurist, Mike Pocock, through working at the nail brand that I was a PR manager for and of…
Read More
At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step 1: Preparation Cuticle work: This step is vital in the application of flawless gel polish. Gently push back the cuticle…
Read More
Tina Bell, head of education at Pure Nails, serves up key ways to keep your creativity flowing and spirits high during lockdown 2.0… Here we are, back in lockdown. Once again, I have packed up my salon, moved my nail desk onto my dining room table and taken over whole…
Read More
As business owners and busy professionals, time is something we often have very little of and many tasks get put on the back burner. It can be hard to be motivated in times like this but it is important to remember that just as there are real challenges, there are…
Read More
Beauty industry accounts expert & qualified nail tech, Ria-Jaine Lincoln, shares a lesson on budgeting and control to ensure you don’t overspend… The key to budgeting and control is good cash flow and I’m revealing a guide to help you get started. I am going to focus on the Excel template although…
Read More