EXPERT ADVICE

Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

Read More
Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

Read More
Katie barnes chrome guide

Chrome pigments: a nail expert shares a troubleshooting guide

By Katie Barnes | 6 April 2025

Educator & award-winning nail pro, Katie Clark, offers advice for dealing with issues that can arise when using chrome pigments… The chrome nail trend is ever-popular, but are you applying chrome products correctly? Each brand may have slightly different instructions, so always follow these and get in touch with the…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Katie barnes scratch stars 2

What to look for when choosing a reputable business awards to enter

By Katie Barnes | 8 December 2020

Winning an award is an excellent marketing opportunity. It boosts morale, raises the profile of your business and highlights and recognises your expertise. When contemplating entering an award, you firstly need to consider whether you want to increase your recognition locally or nationally. These both have genuine and mock awards,…

Read More
Xmas gifts

Tips for Retailers to Be Sustainable Over Xmas

By Alex Fox | 4 December 2020

Christmas is around the corner, and this year’s festivities look set to be more digital than traditional. With new lockdowns being implemented in the UK and beyond, the likelihood of people turning to online retailers for presents remains high. Traditional bricks-and-mortar shops accounted for £60.9 billion worth of sales in…

Read More
Tina bell nail art charge 1200

Confused about what to charge for nail art? Tina Bell shares her tips…

By Guest Writer | 4 December 2020

Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares her advice on charging appropriately for nail art so you’re not out of pocket… Do you struggle to charge for nail art? Does the client always spring their request on you at the last minute…

Read More
Crying woman bereaved

Dealing with grief: 6 ways to support bereaved employees

By Guest Writer | 3 December 2020

National Grief Awareness Week runs 2-8 December 2020 to raise awareness of the support needed by those suffering a bereavement. Rebecca Mian, head of HR at Benenden Health, shares advice on how employers can support employees going through the grieving process… Death is something most of us avoid thinking about…

Read More
Pregnant tech buttercups

Points to consider if you’re a pregnant nail tech

By Helena Biggs | 2 December 2020

No two pregnancies are the same, and you may suffer with aches, pains or sickness worse than a colleague, so listen to your body and its needs around your working life. As part of health & safety procedures, business owners should conduct regular risk assessments; particularly reviewing them when a…

Read More
Bev higham lab

Power of the Flower for Nails & Wellbeing

By Alex Fox | 26 November 2020

Beverly Braisdell talks to industry colleague & friend Bev Higham – who she calls the ‘virtuoso of aromatherapy’. The Power of the Flower… Does Aromatherapy have a place in nail spas and can it be of benefit in the current climate? The answer is ‘Absolutely!’ With a career spanning over…

Read More