EXPERT ADVICE
Chrome pigments: a nail expert shares a troubleshooting guide
Educator & award-winning nail pro, Katie Clark, offers advice for dealing with issues that can arise when using chrome pigments… The chrome nail trend is ever-popular, but are you applying chrome products correctly? Each brand may have slightly different instructions, so always follow these and get in touch with the…
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Cuticle oil: what is its purpose & how often should it be applied?
‘Remember to oil your cuticles’ is a phrase we’ve all heard countless times. But what is cuticle oil and what are its benefits? We’ve rounded up everything you need to know… Cuticle oil is a moisturising product designed to improve the health and appearance of nails and the surrounding skin.…
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Master ‘nailfies’ as a nail tech with these expert photography tips
The ultimate guide to everything you need to know as a nail tech who wants to capture high-quality nail photos… First impressions matter. Blurry, dark or low-resolution photos can make it difficult for social media users to properly appreciate your nail creations, which could impact whether they decide to book…
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Read the latest issue
Ria-Jaine Lincoln, an accountant that specialises in helping beauty businesses, shades 10 points to consider to help navigate challenges in 2021 and aim for success… The start of a new year is usually the time when people focus on their business and personal goals. Many speak of starting new diet…
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Globally renowned scientist and nail expert, Doug Schoon, explores the safety concerns surrounding UV nail lamps… The facts that I will outline below demonstrate that UV curing nail lamps are safe, despite attacks by the misinformed media, fear-mongers and TV celebrity doctors. This controversy started in 2009 when two dermatologists…
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You don’t have to be a teacher to create tutorials for your customers. There are two kinds of tutorials: short ‘how to at home’ demonstrations for consumers and more in depth, factual lessons for professionally trained techs, taught by qualified teachers. They serve different purposes and offer different results. Owing…
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The first UK lockdown saw nail professionals turn to a variety of means to generate cash flow, including creating press-on nails for clients & sending by post. Thanh Vu, managing director of four Dream Nails salons, reveals points to consider if you’re thinking of turning to press-ons during lockdown… Press…
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A snowflake nail polish design to get you in the spirit of the festive season, by Sophie Harris-Greenslade, aka The Illustrated Nail. This design uses striping tape, so you don’t need a steady hand or to be an expert in the nail art game to create it. You will need:…
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It’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of…
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