EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
When someone stops replying to your messages without warning, it can feel like a gut punch – especially in business. You’ve poured time and effort into crafting the perfect message, shared your pricing and then… radio silence. But here’s the thing: ghosting is part and parcel of any business that…
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Since the rise in popularity of builder gels in bottles, I have noticed an increase in issues. When gel polish came onto the scene, many techs added this service to their menu, but did not carry out training in this medium; assuming it was the same as previous services. It…
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Public holidays often influence retail sales, but as a small business owner, how can you ensure you’re maximising revenue during these key events? Research reveals how… Business credit card experts from price comparison website, Money.co.uk, have analysed the average weekly sales and key retail transaction days over the past year…
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Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a return on investment, or ROI? As an example, imagine you purchased a pedicure chair costing £1,000. How many clients have…
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Scratch Stars Natural Nail Specialist of the Year 2019 & CND™ education ambassador, Helen Burton-Ward, explores ridges on natural nails… There are many types of nail ridges, which can occur naturally or be inflicted by mechanical or environmental factors. Understanding how to correctly manage and treat them will help to maintain…
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According to charity, Diabetes UK, approximately 6% of the UK population suffer from diabetes. Learning about the condition and how to take extra care with clients who have it is key to making diabetic clients feel safe and able to enjoy their nail experience. Here, we explore how the condition…
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