EXPERT ADVICE
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
Read MoreHow to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Globally renowned scientist and nail expert, Doug Schoon, explores the safety concerns surrounding UV nail lamps… The facts that I will outline below demonstrate that UV curing nail lamps are safe, despite attacks by the misinformed media, fear-mongers and TV celebrity doctors. This controversy started in 2009 when two dermatologists…
Read MoreThe first UK lockdown saw nail professionals turn to a variety of means to generate cash flow, including creating press-on nails for clients & sending by post. Thanh Vu, managing director of four Dream Nails salons, reveals points to consider if you’re thinking of turning to press-ons during lockdown… Press…
Read MoreA snowflake nail polish design to get you in the spirit of the festive season, by Sophie Harris-Greenslade, aka The Illustrated Nail. This design uses striping tape, so you don’t need a steady hand or to be an expert in the nail art game to create it. You will need:…
Read MoreIt’s a big buzzword – but what in fact are ‘influencers’ and how can they benefit your business? Scratch speaks to DAVINA KUMAL, PR and influencer relations manager at Forma Brands to find out more… Advice on implementing a successful influencer strategy for your business “Over the past couple of…
Read MoreLeading Russian nail artist, educator & international judge, Elena Maltseva, shares with Scratch her quirky nail art canvasses There are certain nail cultures that we can depend upon to come up with amazing, unique and bizarre ways to deliver exciting nail art ideas and on this occasion Russia has scooped…
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