EXPERT ADVICE
Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
Read More
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
Read More
How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
Read More
Read the latest issue
It can be super easy to get stuck in a rut on social media, posting the same content and using the same techniques. However, changing it up, ensuring you are staying relevant and keeping up with social media trends whilst adjusting to the ever changing algorithms is a recipe for…
Read More
Scratch chats to award-winning nail artist and brand ambassador for Georgie Smedley Group, Diana Pajeva, about the pros and cons of online learning in the nail industry. “When looking for the right online course, nail professionals should, first of all, check the the quality of the course and ask themselves…
Read More
How does cuticle oil work? Three nail experts explain why oils are a must-have for aftercare & nail maintenance… To examine how this nail care product works, first you must look at its target: the nail plate and surrounding skin. “Oil and moisture can travel through the nail plate in…
Read More
Award-winning nail specialist and educator, Jacqui O’Sullivan shares her thoughts on online education in the nail industry and where the future is taking us in terms of learning. What are the pros and cons of online education vs face to face? To both the educator and the learner? At the…
Read More
The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, share their patch testing tips & advice on preventing allergies in the salon.. Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty…
Read More
When salons in the UK re-open, many clients may be quick to book nail and beauty appointments. However, there will be some that are still cautious about returning to the salon for their regular services. Sam Marshall, of The Beauty Guru in Media City, Salford, has shared her thoughts on…
Read More