EXPERT ADVICE
Buying an E-file & bits? Nail techs: here’s what to consider
Nail experts share what to know before buying an E-file and bits… Choose the company carefully “Purchase from a reputable professional brand that also provides high-quality training for its E-file range, as undertaking this training is the best way to ensure the tools are being used correctly,” says Giorgia Cappella,…
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No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Read the latest issue
Salon System Waxing Expert and Owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on how to wax pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can…
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Anna Khanna, founder of Socialista Media, shares some social media content creation ideas for your beauty business… Banking content ready for your social media posts will provide your followers valuable content, whilst helping you achieve your business goals. There are many ways that this can be done quickly and easily,…
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Preparing your nail brush thoroughly and correctly is the first stage to caring for your nail brushes. Read my previous guide for Scratch here. The second is maintaining this level of care throughout its use. Brushes do not last forever and need to be changed from time to time again…
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Widely acknowledged as one of the top nail artists in the world today, Elena Maltseva of Russia, is offering a free class for all nail techs in mixed media art practices. Made famous for her mixed media and fantasy structures, Elena Maltseva is much sought after to judge global nail…
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Salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities… Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It is impossible…
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If the pandemic has shown us anything, it’s that in a service industry like beauty, our income can be significantly affected when we can’t physically see our clients. Here are some benefits of having an online store, with details on how to set up a professional looking online store with…
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