EXPERT ADVICE

French pedicure

How to nail the French tip pedicure

By Katie Barnes | 20 April 2025

Katie Clark, award-winning nail tech & founder of Katie Barnes Tool Range & Education, answers questions about perfecting the French pedi… How big should the French tips be? A French tip should mimic the natural free edge of the nail. Estimate how long the client will wait between appointments, plus…

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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instagram updates

What Instagram’s updates & changes mean for your business

By Katie Barnes | 13 July 2021

Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for creators last year and now Instagram is focusing more on video, so it looks like these changes will trend for…

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Socialista media web feature

7 tips to help grow your nail Instagram profile

By Guest Writer | 8 July 2021

Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile… 1.  Give your followers value This will not only place you as an expert in your field, which will draw in clients, but will also…

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emma bk feature

Revealed: The nail technique you need to know about

By Emma Hobday | 4 July 2021

Serbian nail artist, Bojana Kostka, has added a new technique to her arsenal of patented nail designs – the ‘Casting Technique’. It offers a speedy way to produce extreme nail enhancements, offering pros more time to embellish, create and style.   About Bojana Kostka Bojana started doing nails professionally in…

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katie barnes cuticle gel polish

12 steps to help perfect gel polish application at the cuticle zone

By Katie Barnes | 1 July 2021

Achieving a close and neat cuticle application with gel polish can be a nail tech’s nemesis but with just a few simple steps you can master a photo perfect cuticle application your clients will love. To achieve this with the gel polish brush alone can prove difficult even for the…

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How to handle beauty client complaints

By Guest Writer | 23 June 2021

Tina Beaumont-Goddard, director at the National Hair & Beauty Federation (NHBF) serves up support and advice for handling client complaints… As a business owner, it is your responsibility to deal with complaints in a timely, effective manner and have working knowledge of the client’s consumer rights. Take complaints seriously, stay…

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Wolf 1

15 things to know about Madelene Wolf – global champion of nails

By Alex Fox | 21 June 2021

 Get to Know a Nailympia Expert… NAME: Madelene Wolf Business name: Madelene Wolf Naildesign Location: Sweden Nationality: Swedish Who Trained You: So many… David Fowler & Najet Hamila Strand to name two that I’ve learned the most from. Years in Nails: 25 years Years Judging: 3 years Nail Brand You…

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