EXPERT ADVICE
The question you should ask yourself to find success in the nail industry
Session nail stylist, salon owner & educator, Marie-Louise Coster, explores the question ‘what is your why?’… Have you ever considered what your why is? Your ‘why’ is the reason or motivation behind your decisions. There is a why behind everything you do, so what is yours? This is something I talk…
Read MoreSelf-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…
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Awarding winning tech & educator, Paulina Zdrada of The Nail Lab, tackles common questions about e-files. E-files are one of the more versatile tools at your disposal in the sense that they can be used in a variety of ways for a range of reasons. Whether it be for prep…
Read MoreThe GelBottle Inc’s resident nail technician, Helena Marimon, shares how to create tortoiseshell nail art… I advise using a layering method, first coined by TGB brand ambassador, Amy Rickaby. Start your design off with strong nail prep, ensuring cuticles are removed from the nail to enable perfect polish application. Apply…
Read MoreFaith James of @faithjamesnails on TikTok, which boasts over 50,000 followers, shares how to create a TikTok for your nail designs… Step 1- Press the ‘+’ button at the bottom of the screen to get started. Step 2- Select the ‘60’ at the bottom of the screen if you would…
Read MoreRia-Jaine Lincoln aka The Beauty Accountant, shares top tips for keeping on top of your beauty business finances… It has been so great to see the industry get excited and ready to re-open and now is the perfect time, at the start of the financial year and in a fresh…
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