EXPERT ADVICE
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Read the latest issue
As nail technicians, there is already a lot of strain and stress put on our hands, wrists and shoulders. It is important that we make the necessary changes and follow safe working techniques to look after our hands while offering our clients the very best service. We all know that…
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Faith James of @faithjamesnails on TikTok, which boasts over 50,000 followers, shares how to create a TikTok for your nail designs… Step 1- Press the ‘+’ button at the bottom of the screen to get started. Step 2- Select the ‘60’ at the bottom of the screen if you would…
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Ria-Jaine Lincoln aka The Beauty Accountant, shares top tips for keeping on top of your beauty business finances… It has been so great to see the industry get excited and ready to re-open and now is the perfect time, at the start of the financial year and in a fresh…
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Not one shade of nude suits all skin tones, therefore, to achieve a clean and polished French manicure, it is essential to make sure your cover shade matches your client. Here are some tips on how to achieve the perfect match… “Make sure you have at least three pink shades…
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Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, shares some pointers to ensuring your nail art stand out Art is very emotive, and I don’t think nail art is an exception. When I’m wearing a design, every time I look down at my nails, I feel a sense of pride. I’m proud…
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Recently, I discovered a company selling counterfeit Katie Barnes Tool Range® products on eBay. My brand is my name, so I had never considered that counterfeit versions of products under my name would be created. It’s something that I thought only big companies and designers would experience. How wrong I…
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