EXPERT ADVICE
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Tina Beaumont-Goddard, director at the National Hair & Beauty Federation (NHBF) serves up support and advice for handling client complaints… As a business owner, it is your responsibility to deal with complaints in a timely, effective manner and have working knowledge of the client’s consumer rights. Take complaints seriously, stay…
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Get to Know a Nailympia Expert… NAME: Madelene Wolf Business name: Madelene Wolf Naildesign Location: Sweden Nationality: Swedish Who Trained You: So many… David Fowler & Najet Hamila Strand to name two that I’ve learned the most from. Years in Nails: 25 years Years Judging: 3 years Nail Brand You…
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“Our bodies, when they produce symptoms, are communicating with us – telling us that all is not well. This book will help you to decipher what your body is trying to say,” says author, Kate Chaytor-Norris, nutritional therapist. This book is like having an expert friend on speed dial, answering all your…
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Teaching without a qualification to do so is unfortunately something we come across in the nail industry and it causes a lot of debate. Teaching without a proper qualification is no different to performing nail services without a qualification – we will always come across it and the lack of…
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Awarding winning tech & educator, Paulina Zdrada of The Nail Lab, tackles common questions about e-files. E-files are one of the more versatile tools at your disposal in the sense that they can be used in a variety of ways for a range of reasons. Whether it be for prep…
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The GelBottle Inc’s resident nail technician, Helena Marimon, shares how to create tortoiseshell nail art… I advise using a layering method, first coined by TGB brand ambassador, Amy Rickaby. Start your design off with strong nail prep, ensuring cuticles are removed from the nail to enable perfect polish application. Apply…
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