EXPERT ADVICE
How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Nail techs: This is why thorough client consultations are so important
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning. So, what exactly is a client consultation? Tanya explains: “It’s a professional conversation that takes place before every appointment, to…
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Read the latest issue
You’ve probably heard that you aren’t supposed to mix nail brands – as in, a powder from one brand and the liquid from another or one gel polish base from one brand and the colour from another. But does it really make a difference or is it just an overcautious…
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Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for creators last year and now Instagram is focusing more on video, so it looks like these changes will trend for…
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Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile… 1. Give your followers value This will not only place you as an expert in your field, which will draw in clients, but will also…
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Serbian nail artist, Bojana Kostka, has added a new technique to her arsenal of patented nail designs – the ‘Casting Technique’. It offers a speedy way to produce extreme nail enhancements, offering pros more time to embellish, create and style. About Bojana Kostka Bojana started doing nails professionally in…
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Achieving a close and neat cuticle application with gel polish can be a nail tech’s nemesis but with just a few simple steps you can master a photo perfect cuticle application your clients will love. To achieve this with the gel polish brush alone can prove difficult even for the…
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Tina Beaumont-Goddard, director at the National Hair & Beauty Federation (NHBF) serves up support and advice for handling client complaints… As a business owner, it is your responsibility to deal with complaints in a timely, effective manner and have working knowledge of the client’s consumer rights. Take complaints seriously, stay…
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