EXPERT ADVICE
How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
Read More
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
Read More
Nail techs: This is why thorough client consultations are so important
Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning. So, what exactly is a client consultation? Tanya explains: “It’s a professional conversation that takes place before every appointment, to…
Read More
Read the latest issue
Lucy Pastorelli, founder of Lucy Pastorelli Tools, shares how she empowers her team… 1. Create inclusion. Everyone has an opinion, and we always make sure that we listen to each member of staff – whether they’ve been employed at LP for five weeks or five years. Each point of view…
Read More
The ombré look is a popular nail style choice, particularly when created using with pink and white shades to replace a traditional French finish. Perfecting it can be a bit challenging however, especially when you’re under the watchful eyes of your clients and time restraints of the appointment. There are…
Read More
Scooping first place in The Great Scratch Shoot Out 2020 for the second time, Ivana Prokic’s winning entry combines a flawlessly executed shot with a stunning personal story in line with the competition’s theme: ‘You’. “It was very exciting to hear we had won – I had felt a lot…
Read More
As a liquid & powder user, it is important to learn to sculpt mainly with the brush and not rely on filing to shape the enhancement. This is exactly what ‘sculpting’ is. By definition sculpting is ‘to create or represent (something) by carving, casting, or other shaping techniques.’ Whether we…
Read More
Customer education is critical to maintaining a successful nail and beauty business. Sharing aftercare and other maintenance tips can be difficult, especially if you’re back-to-back with clients or want to avoid sounding pushy. However, the service doesn’t end at the nail desk. Following the correct aftercare can be as important…
Read More
Kishon Mather, finance director at the National Hair & Beauty Federation (NHBF), shares points to note if you’re considering becoming a cashless nail or beauty business… Have you ever thought about going cashless in your business? It’s been a hot topic for a while as cashless payments may help to…
Read More