EXPERT ADVICE
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process.. Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
Read MoreRead the latest issue
Scratch chats to Magda Gniewek, educator of Magnetic Nails UK, about how to create a connection with your clients who don’t use English as their first language… What is the best way to build a working relationship with a client whose mother tongue is not the English language? “When working…
Read MoreThink that having painted nails only provides aesthetic benefits? Think again – just a few of the benefits of a manicure and pedicure include stress relief, improved nail health and a boost in confidence. But even if your nails aren’t in the best condition, Marian Newman BEM, nail industry veteran…
Read MoreAlex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails & Lashes and Fake Bake make their mark and is renowned for high-profile campaigns, charity events, celebrity ambassadorships and red-carpet parties.…
Read MoreForm fitting is one of the biggest nail tech troubles that causes concerns in the industry. There are so many different components and elements that all have to be correct for success when using nail forms. Perfecting your form fitting technique will mean the difference between a structurally strong nail…
Read MoreTaking a ‘ringfie’, or ring selfie, is the perfect way to remember the moment you got engaged. But how can you take the perfect ‘ringfie’? Jack Jahan, from Ramsdens Jewellery, explains how to take the best shot of your new bling… If you’ve just become engaged, congratulations! This is one…
Read MoreMany nails techs feel that gel can be impossible to control. The viscosity of gel plays a big part in its success. Viscosity is defined as a measurement of a fluid’s resistance to flow, and when we refer to the viscosity of a gel product, we are referring to how…
Read More