EXPERT ADVICE
Top reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
Read MoreHow to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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According to charity, Diabetes UK, approximately 6% of the UK population suffer from diabetes. Learning about the condition and how to take extra care with clients who have it is key to making diabetic clients feel safe and able to enjoy their nail experience. Here, we explore how the condition…
Read MoreAbi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores key considerations for nail techs and employers when creating accessible salon settings to suit clients and staff… As a salon owner or an independent nail technician, it is important to consider ways in which your environment could be more accessible. Transparency…
Read MoreFiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. Here, she explores the importance of self-care for nail techs during the festive season and simple self-care fixes. For many, Christmas is a time to look and…
Read MoreWhat is a heat spike? Why can a burning sensation be felt by clients when a gel product is curing? Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explains… In August, Scratch posted an opportunity on Instagram for people to send in their…
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