EXPERT ADVICE
What are rings of fire on nails & how can they be avoided?
Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…
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Christmas rush tips for nail techs: why pause matters
Nail business mentor, Hannah Clayton, shares why pause is a powerful tool during the festive season… It’s that time of year: I start to panic, like my life will come to a close in December and I have to get everything done! My inboxes are full, I have work to do, but…
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Christmas retail guide for nail salons: products & tips to boost sales
It’s the most wonderful time of the year – not only for tinsel, treats and Christmas cheer, but for ringing tills and sleigh-loads of salon sales. But, let’s be honest, festive retail isn’t all fun and games. If you are scratching your head over what to stock, we’ve got you…
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Read the latest issue
Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash, shares her top tips for naming your business and treatments to boost your brand… First steps Before naming your business, work on your brand strategy. This includes fully understanding your business’ values, vision, and the demographic and preferences of your…
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Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
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After building a successful, award-winning mobile nail business, Joanna Tompkins was awarded the Scratch Stars Nail Business Mentor Of The Year Award in 2023 for her work within the free Nail Tech Tribe community and the Nail Business Success Club (NBSC). She supports sole trader nail techs and beauticians, who…
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Tina Beaumont-Goddard, membership director at the National Hair & Beauty Federation (NHBF), shares areas to assess in your business and how to beat the January business blues… More green, more clients, more profits The new year is traditionally quieter for salons, so sees a good time to make an action…
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Following a study by Yell – which revealed that 87% of beauty businesses could be losing out on almost £80 per appointment, as a result of not charging for additional time spent with ‘friendly’ clients – the business marketplace’s head of PR, Sarah O’Rafferty, details four ways business owners can set…
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Feeling the chill? Scratch explores the impact that temperature has on nail products and serves up practical points to note… Creating a comfortable atmosphere in the salon is important for you and your clients, but maintaining a consistent temperature is also vital to ensure that your nail products perform at…
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