EXPERT ADVICE
Kent nail artist: How I navigate nail competitions with autism & ADHD
Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…
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Sustainable beauty: Here’s how to recycle your nail salon waste
With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon…
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Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Read the latest issue
In a previous blog for Scratch, we explored what gloves are needed for nail technicians and covered thickness and how often these need to be changed. In this blog, we delve deeper into chemical permeability and how to know if your gloves protect you against the chemicals which you use…
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In a previous blog, I shared 5 top tips on improving your nail photos. In this post, I am going to share more about editing your nail photos. Editing images these days, including nail images is a controversial topic. Your nail images should show the quality and truth of your…
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Jon Morgan, CEO & editor-in-chief of consulting firm, Venture Smarter, shares how small businesses can utilise Meta’s latest social media app, Threads, to maintain a competitive edge… 1. Brand awareness Threads is another opportunity for small businesses to increase visibility for their brand, with updates on products and services, plus…
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Artificial intelligence (AI) allows content to stay fresh and exciting, helps with customer service and builds client relationships, to name a few benefits. And it is already doing many of these things through salon software, reveals Rikki Tronson, chief revenue officer at salon software company, iSalon, who shares expertise below.…
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Founder of PHAB Service Stars, business coach and management trainer Nergish Wadia-Austin, shares what salon managers should consider when planning for a successful fourth quarter… Research: Conduct market research to identify popular trends, products, and services during the holiday season by talking to your suppliers. Ask them about competitors’ strategies…
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Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice on offering discounted services to family & friends… We’ve all been faced with the dilemma of giving a discount to friends and family. While it may seem like a good deed to hook up your loved ones,…
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