EXPERT ADVICE
Kent nail artist: How I navigate nail competitions with autism & ADHD
Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…
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Sustainable beauty: Here’s how to recycle your nail salon waste
With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon…
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Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Read the latest issue
Entering Scratch’s annual photographic nail competition – The Great Scratch Shoot Out? Here we reveal ten top tips for a smooth shoot day and beyond… Choose your concept Unleash your creativity and showcase your originality, style and imagination with your concept. One the most important factors of your shoot, your theme…
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To not be a finalist or winner in a nail competition or awards can leave you wondering what you did wrong and make you question your skills. As a competitor and judge, I would like to share my experiences… Recognition aside, simply applying for a nail award or being shortlisted…
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The Cosmetic, Toiletry & Perfumery Association (CTPA) explores what the government’s policy change means for the cosmetics animal testing ban… You may have seen media reports in May that suggested that animal testing of cosmetic ingredients could restart, following the result of a UK High Court ruling. Shortly afterwards, the…
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Do you know what to do when you’re faced with a natural nail concern? Scratch shares expert advice and product recommendations for 15 common nail issues… Addressing the issue The natural nail is the foundation of any great nail enhancement, so knowing how to approach common issues if and when…
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UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers don’t understand what companies are claiming when they talk about sustainability. This can lead to confusion, such as customers believing…
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Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of content and want to unpack it with you. I do this from the perspective of a pricing expert who, trust…
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