EXPERT ADVICE
Nail anatomy: essential parts of the nail every nail technician should know
As a nail professional, it is paramount that you familiarise yourself with all parts of nail anatomy to ensure you are offering your clients a professional and thorough service. Understanding the purpose and growth of the nail The primary function of the nail is to protect the outermost bone of…
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The question you should ask yourself to find success in the nail industry
Session nail stylist, salon owner & educator, Marie-Louise Coster, explores the question ‘what is your why?’… Have you ever considered what your why is? Your ‘why’ is the reason or motivation behind your decisions. There is a why behind everything you do, so what is yours? This is something I talk…
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Self-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…
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Mike Waldon, general manager at salon management software company, Salon Manager, shares how to ensure your business is prepared for the busy spring and summer months… 1. Clean up your stock. Before spring, you should take some time to get ‘out with the old and in with the new’ and…
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Does your business cater to all ages of client? While you may know that your business is welcome to all, is this clear to others – and are you missing out on the benefits of treating mature clients? “It is incredibly rewarding to treat older clients, because having their nails…
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Every nail professional needs insurance; whether working from home seeing just a few clients each week, on a full-time or self-employed basis. I’ve heard some nail techs say that they don’t have insurance as they only see a few regular clients, family members and friends for appointments. These techs still…
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Elevate your business and embrace new techniques with advice from the Scratch Stars award-winning OPI team, as OPI field educator, Ashleigh Clements, shares her top tips for perfecting nail prep. Nail preparation is the foundation of a great nail service. Great nail prep offers a smooth canvas for product application…
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Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…
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Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…
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