EXPERT ADVICE

Becca web newsfeature lead 1200x800px

Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

Read More
Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

Read More
Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Xr:d:daej3f4kzh4:2324,j:5095121341603396301,t:24040821

Find out the top 10 nail trends for spring 2024

By Callie Iley | 10 April 2024

Analysing search volume data on Pinterest, discount platform, Wethrift, has revealed the 10 most popular spring nail trends for 2024. Wethrift reports searches for ‘spring nails’ increasing by 1011% on Pinterest, seeing a shift away from the deep and moody palette of autumn and winter with the return of pastel…

Read More
Xr:d:daemdvh6pbi:4305,j:6459711873249009792,t:24040709

Why gel polish shrinks & how to prevent it

By Katie Barnes | 7 April 2024

Gel polish is a popular choice for many due to its long-lasting finish and resistance to chipping and fading, compared to traditional nail polish. However, one of the most common and tedious problems encountered when working with gel polish is the issue of shrinkage. Gel polish shrinking during application can…

Read More
Catering To Eco Conscious Nail Clients

How to cater to eco-conscious nail clients

By Rebecca Hitchon | 3 April 2024

Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…

Read More
Job Interview

Are you hiring? A recruitment expert shares advice for beauty employers

By Guest Writer | 1 April 2024

Linda Hill, founder of award-winning aesthetic and beauty recruitment agency, Linda Hill Recruitment, expert speaker & best-selling author of Beauty Therapist to Entrepreneur, answers questions about the hiring process… How do I know when is the right time to enlist new employees? It’s time to recruit when you are oversubscribed…

Read More
Open Sign

Why you should review your beauty business’ opening hours

By Marie-Louise Coster | 30 March 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the importance of regularly reviewing your business’ opening times… When you started your business, how much thought did you put into your opening hours? And have you reviewed them since?  Many of you will have spent time considering the most…

Read More
Michelle Brookes Educator 2022

How to raise your profile as a nail professional

By Michelle Brookes | 29 March 2024

Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…

Read More