EXPERT ADVICE
What is a nail habit-tic & can it be treated?
When a client sits at your nail desk and presents you with a nail like the below, you may wonder whether it is a contraindication that you should not treat. This is habit-tic deformity. Most commonly seen on the thumbnails, this nail condition is usually a result of onychotillomania: a…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process.. Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Self-employment help for nail techs: legal, financial & operational considerations
All the legal, financial and operational factors to consider before making those all-important choices… Deciding to become a self-employed nail tech is just the beginning, and we’re here to help you navigate it all. From choosing whether to work from home or as a mobile tech, to deciding which insurance…
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Read the latest issue
Every nail professional needs insurance; whether working from home seeing just a few clients each week, on a full-time or self-employed basis. I’ve heard some nail techs say that they don’t have insurance as they only see a few regular clients, family members and friends for appointments. These techs still…
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Elevate your business and embrace new techniques with advice from the Scratch Stars award-winning OPI team, as OPI field educator, Ashleigh Clements, shares her top tips for perfecting nail prep. Nail preparation is the foundation of a great nail service. Great nail prep offers a smooth canvas for product application…
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Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…
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Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…
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In the ever-evolving world of nails, trends come and go and sometimes, controversial topics arise that spark debate among qualified nail technicians. As professionals in the industry, it’s essential to stay informed and educated on these discussions to better serve our clients and uphold the highest standards of nailcare and…
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Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
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