EXPERT ADVICE
Self-employment help for nail techs: legal, financial & operational considerations
All the legal, financial and operational factors to consider before making those all-important choices… Deciding to become a self-employed nail tech is just the beginning, and we’re here to help you navigate it all. From choosing whether to work from home or as a mobile tech, to deciding which insurance…
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Top reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
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How to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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Read the latest issue
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…
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Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
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