EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Scratch Stars Natural Nail Specialist of the Year finalist 2024, Tanya Jeskins, shares why thorough client consultations are the key to effective and safe nail services that keep clients returning. So, what exactly is a client consultation? Tanya explains: “It’s a professional conversation that takes place before every appointment, to…
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Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business Bestie, shares her digital tool recommendations… Whether you’re a solo worker or managing a team, staying organised can feel like a full-time job. Running a beauty business can get messy, and without systems in place, you might find yourself forgetting…
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Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for transforming your mental outlook… When I ask beauty business owners what changed for them when they found new levels of success, they say their mindset – and the same is true for me. You may be working…
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