EXPERT ADVICE
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process.. Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Self-employment help for nail techs: legal, financial & operational considerations
All the legal, financial and operational factors to consider before making those all-important choices… Deciding to become a self-employed nail tech is just the beginning, and we’re here to help you navigate it all. From choosing whether to work from home or as a mobile tech, to deciding which insurance…
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Top reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
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Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…
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If you or your clients are film fans, cosplay crazy, Disney holiday-goers or simply love sentimental or seasonal nail art, bring your favourite characters to life on nails with expert advice… Beginner level “Simple colour palette characters, like Mickey Mouse or Betty Boop, are great for beginners to create,” notes…
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TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
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The UK government’s Spring Budget at the start of March prompted dismay from industry bodies for its silence on support for apprentices. However, positive news came later in the month when the government announced plans to fully fund the cost of apprenticeships for small and medium-sized enterprises (SMEs). So, why…
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Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon,…
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OPI global ambassador & content creator, Iram Shelton, has amassed over 132,000 followers on Instagram. Here, she shares how to embrace the power of social media as a nail pro and use it effectively to capture the attention of clients. Social media allows you to establish yourself in an exciting…
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