EXPERT ADVICE
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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How to stop nail biting & picking: experts share treatment plans to break the habit
Finalists in the Scratch Stars Natural Nail Specialist of the Year category 2024 share tips for nail biting and picking clients… Why do people bite and pick at their nails and skin? “Nail biting, also known as onychophagia, and skin picking and biting, named perionychophagia, are habits associated with stress,…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Read the latest issue
Renowned scientist and nail expert, Doug Schoon, has been speaking about the release of his latest book, Face-to-Face with Doug Schoon Vol 1. In a recent interview with Scratch, Doug revealed that volumes 1 & 2, which is due for release in March, have been printed in a Q&A format,…
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Award-winning tech, Hazel Dixon, recently hosted a three-day photographic event to polish participants’ photographic competition skills. Designed to answer questions the top tech is often asked, Hazel created the course to share her experience with the style of competition. The event saw the participants work with a theme – Alice in…
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Sally UK & Ireland has announced the promotion of Warren Scarr to managing director. Warren Scarr replaces Michael Dewey who, after over a decade with the company, is returning to the U.S. with his family. Warren, who worked closely with Michael in his role as commercial & marketing director, has played an…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to remove enhancements correctly – and what happens if you don’t. One of the biggest nail myths is that ‘nails need to breathe’. Nails are made up of several layers of dead, compacted cells and do not have the…
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