EXPERT ADVICE
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
Read More
9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
Read More
3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
Read More
Read the latest issue
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why gel polish can fade in the summer – and how to help prevent it Many techs are familiar with the issue of under-curing gel, but not so aware of the issues of over-curing gel. How many techs have been…
Read More
A new report has dubbed Liverpool as the fake tan capital of the UK. Online hair and beauty retailer Hairtrade.com looked at which cities stocked up on tanning products. Check out the table of results below. Women from Yorkshire were found to be big fake tan fans with Huddersfield coming second…
Read More
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…
Read More
Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… A problem that I have come across far too often in the industry is ‘mould’ on client’s nails – more commonly known as ‘greenies’. But is this really mould? Is it mould? ‘Pseudomonas’ are a common, run-of-the-mill bacteria…
Read More
New research from TotallyMoney.com has provided an insight into beauty spending habits in the UK – revealing that over 70% are beauty conscious, with 45% of people unwilling to post a picture on social media if they haven’t had a chance to put an effort into their appearance first. The report found Leeds…
Read More
How to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…
Read More