EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
Read MoreMother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
Read More5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why the misuse of monomer can have nasty consequences… We are all responsible for bad work habits but some are more dangerous than others. It has become alarmingly more apparent through the likes of YouTube videos and live feeds on social media that too many techs are flooding…
Read MoreA new report has dubbed Liverpool as the fake tan capital of the UK. Online hair and beauty retailer Hairtrade.com looked at which cities stocked up on tanning products. Check out the table of results below. Women from Yorkshire were found to be big fake tan fans with Huddersfield coming second…
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How to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…
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