EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, addresses the issue of non-standard salons and incorrect terminology – with a helping hand from CND educator, Anna Lee Let’s talk about the elephant in the room. Many technicians and clients are guilty of referring to non-standard salons as ‘Chinese salons’, ‘Viet…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, serves up insight on nail anatomy… As a professional nail technician, it is paramount that you familiarise yourself with all parts of nail anatomy to ensure you are offering your clients a professional and thorough service. Understanding the purpose and growth…
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Bring a little movie magic to your marketing with video content to catch the eyes of clients and fellow pros. After all, with social media at the touch of a button – it’s vital to grab attention and see how it can benefit your business through moving content. “I think…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, serves up advice on apex placement for different nail shapes What is the apex? The apex should be the highest part of an enhancement, located at the weakest point and created to give the nail balance and strength. It should be visible from every angle but is most noticeable from the side view. The…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why you shouldn’t use craft shop glitter in your nail services. There are many techs using craft glitters in their nail services because they may have seen someone else do it, it is low cost and easy. You may think it’s…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to tackle common characteristics of damaged nails… One of the most challenging roles we play as nail technicians is the role of repair man or woman. We all have clients who come to us with weak, thin and damaged…
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