EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Tammy Koslowski, owner of NAF! Salon, Glasgow – which scooped both the Nail Salon of the Year and Best Use of Social Media titles at the Scratch Stars 2017, reveals her top tips to take it to the top… Start early I think it took us around four weeks to write…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals why you should be using your local newspapers and social media groups to spread the word about your services… The local press was a key way to getting exposure. Local press will be on board with many salon stories and events as it…
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Pinterest has revealed its annual Pinterest 100 report, which sees a variety of trend predictions for 2018 identified by the social media platform. Including beauty and lifestyle forecasts, the report reveals an insight into consumer browsing habits on the social media platform. “Beauty is booming on Pinterest with a 75%…
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The National Hairdressers Federation, which supports the hair, beauty and barbering industries, is warning pension changes will triple costs for employers. Pensions auto-enrolment was introduced in April 2012 and has led to nine million workers saving into a pension for the first time. Since auto-enrolment was introduced, the contributions for both…
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Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to correctly remove enhancements that have lifted What is lifting? Enhancements that lift away from the natural nail show a sign of service breakdown. This can occur with any nail coating but is often more common with L&P and…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals what ‘dark social’ is – and why you need to know about it… “It was so funny I just HAD to share it with you guys”. “Yeah but Marc never replies in the WhatsApp group, he always lurks in the background just watching”. This…
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