EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Perfect for nail technicians or stylists on the move, make your personal safety a priority with the bSafe app. Check in and share your location with selected family and friends via the app, and allow live GPS tracking for those contacts to follow your journey when you choose so. The…
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Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types…
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The nail experts at Gerrard International were on hand to nurse one client’s natural nails back to health with Jessica’s results-driven service and the brand’s prescriptive range of products. The Jessica manicure sees a studied approach to create the prime foundation for colour. The brand’s natural nail analysis technique helps…
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Kissed by Mii tanning expert, Shelley Henderson, explains why it’s all in the prep step when it comes to the perfect tan… Whether you’re delivering a smooth, streak-free tan in the tanning booth or teaching your clients techniques to guarantee great results at home – it’s important to prep the…
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Nail stylist, Erica Turley, reveals why she’s shying away from corporate-style headshots and expressing her creativity with a new style of portrait to help build her brand… New Year, new photo! I needed a new headshot/business portrait as I no longer have long, grey hair and I don’t wear a…
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Kissed by Mii tanning expert Shelley Henderson reveals how to entice the entire bridal party to tan. Now that bridal season is officially here (thanks Pippa Middleton!), salons, spas and mobile therapists should now turn their attention to bridal specific-tanning. After all, tanning is the perfect addition to beauty treatment…
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