EXPERT ADVICE

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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Don’t be caught out by April’s minimum wage rises, warns the NHF

By Kat Hill | 10 April 2018

The rise of the National Minimum Wage and the National Living Wage rates on April 1 2018 will impact hair, beauty and barber businesses up and down the country.  The NHF, a salon trade association that supports the industry, is urging employers to check staff are being paid at the…

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Facebook Live tips for nail businesses

By Guest Writer | 6 April 2018

Facebook Live videos are a great way to communicate with your clients, build up excitement and yield an instant reaction. Fee Wallace, lead educator for Sweet Squared and nail vlogger, explains how to get the best out of the social media tool… Making live videos to promote your business can…

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How to deal with common tricky client types

By Sophie Nutt | 5 April 2018

In the perfect world, ‘the customer is always right’, but sometimes you can be faced with a situation you don’t know how to handle. We asked the experts about the most common tricky client types to look out for and how to manage concerns… The late client Anna Germaine, director…

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Know when to book in the next nail appointment

By Katie Barnes | 3 April 2018

Educator and award-winning nail technician, Katie Barnes, offers advice on knowing when to book the next nail appointment – and what happens if too much time is left between enhancement services… Many techs are responsible for letting their clients go too long between nail appointments. Nail appointments should be scheduled…

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Perfect your nail preparation

By Kat Hill | 3 April 2018

Alison Dowse, educator with Izabelle Hammon Ltd, reveals how she preps for a gel-based service…  Nail preparation is the most crucial step for the application of gel and should never be overlooked. One of the main reasons gels will start to lift is due to improper nail prep. Creating the perfect…

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How to work the transitional tan

By Guest Writer | 1 April 2018

Kissed by Mii tanning expert, Shelley Henderson, reveals how to take your clients from winter to spring with a transitional tan. Don’t let potential tanning clients hibernate away until summer – here’s how to entice them to tan RIGHT NOW. Not just for balmy days, tanning offers an instant pick-me-up,…

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