EXPERT ADVICE
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
Read More9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
Read More3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
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Considering switching brands or adding to your product line up? Angie Gunter, head of education at INK London, shares some areas to consider… “Your chosen brand should offer genuine products that offer longevity and are kind to the natural nail. It should keep up to date with current trends, not…
Read MoreSlawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…
Read MoreAre you charging enough? Hollie Powers, beauty business expert and spa owner, shares some top tips… Prices are one of the most overlooked elements of creating a menu within a salon – and sadly, far too many people price too low to attract new customers. Low, bargain prices will probably,…
Read MoreHead educator for Faby, Alessandra Marchesi, encourages you to assess your current working practice for any bad habits – and serves up top tips for maintaining high standards of practice Even as experienced and highly qualified professionals, bad habits can creep up in terms of health, safety and hygiene. You…
Read MoreHelp kick a client’s nail biting habit by kicking off your service with a consultation perfectly tailored to their nail needs. Rachel Gribble, Salon System expert shares, her tips… As with all nail services, the most important part is the client consultation. You need to establish how badly bitten the client’s nails are and…
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