EXPERT ADVICE
Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Read the latest issue
Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu. However, making your booking process as easy as possible to navigate is the…
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It’s really important to ensure that, as a nail technician, you maintain a high level of professionalism, even when a situation is challenging. First impressions count and how you behave from the first point of contact with a client will set the tone for the relationship. If they have contacted…
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Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to consider your strategy for future learning. Whether you’re a nail newbie or wish to develop existing skills, write down your…
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Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths because it’s an exact science. There’s no room for interpretation, there are no grey areas and it’s not subjective: 2…
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Whether you’re a seasoned artist or starting out, competitions can be an ideal playground to showcase your skills and creativity, as well as build confidence, learn from industry leaders and challenge yourself. The World’s Star Nail Artist 2023, Katy Pottle, shares her competition tips… The spectrum of choice When it…
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When we complete a set of nails, we have two different finishes: matte or glossy. You may have noticed that glossy is far more difficult to photograph. When light from an object is reflected by a surface, it changes direction. It bounces off the surface at the same angle as…
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