EXPERT ADVICE

Becca web newsfeature lead 1200x800px

Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

Read More
Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

Read More
Salon card machine

3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Julie anne larivière copy

Starting a new nail business

By Kat Hill | 29 May 2018

Julie-Anne Larivière, Salon System Gellux techspert and owner of SKETCHED by J-A Nails, highlights some areas to consider… “Starting a new business isn’t easy but it doesn’t have to be complicated either, just be prepared to do some research. First of all, location is key. If you don’t have a large clientele…

Read More
Hd brows

The importance of retailing in a salon environment

By Scratch Staff | 27 May 2018

Rebecca Judic, HD Brows business development manager, explores why retailing is crucial to a salon mechanism… Life as a busy salon owner is never straight forward. Every day you are spinning plates, managing and motivating your team, exceeding your customers’ expectations, keeping on top of bills and generally making sure…

Read More
Robbie tomkins alice archer sept17 lfw

Robbie Tomkins: Start Session Styling

By Kat Hill | 25 May 2018

Looking to make the jump into session styling? Robbie Tomkins shares his top tips… Work hard and try to grab every opportunity that comes your way. You never know whom you might meet and where it could lead. It’s unfortunate that a lot of session work is unpaid, but that one…

Read More
Gdpr

A focus on GDPR & what it means for your business

By Metta Francis | 24 May 2018

Metta Francis, Scratch Stars award-winning mobile nailist, puts a focus on GDPR… Are you GDPR ready? On 25 May 2018, EU’s General Data Protection Regulation (GDPR) came into effect. It sounds scary and can be overwhelming but the purpose of GDPR is to ensure there’s greater transparency on how businesses…

Read More
Bridal nails

How to cater to bridal clients

By Sophie Nutt | 24 May 2018

Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…

Read More
Stefania rossi copy

Ace the interview process with Stefania Rossi

By Kat Hill | 22 May 2018

Time spent interviewing and assessing candidate is well spent in the long run, advises Stefania Rossi, owner of Utopia Beauty & Spa and Stefania Rossi Recruitment. Here, Stefania shares her current process… “I always start with a telephone conversation with a candidate. Just having that conversation, gives me more of an…

Read More