EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
There is no ‘one tan fits all’ and the days of simply choosing between light, medium and dark shades have now passed. Inclusivity is key – and you may soon, if you haven’t already, start seeing clients seeking bespoke tanning services. After all, it’s unlikely you’d use the same treatment…
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Educator and award-winning nail technician, Katie Barnes, offers tips on looking at angles to ensure a great nail enhancement result Do you ever spend a long time creating a beautiful set of nails, only to realise that they don’t look quite right once you’ve finished, but you can’t work out…
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Lana Gormley of Buttercups Uniforms, workwear supplied for the beauty and health industries, explains the importance of a professional appearance at work – and top tips on choosing a uniform… “When you work in a professional beauty and aesthetic industry, your appearance, and that of your staff, is of vital…
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Foot experts have revealed why there may be a an increase in women suffering with blisters in the summer months; they wear the wrong size shoes. Summer shoes should be at least half a size bigger than winter shoes to allow for swelling, yet 94% of British women surveyed on…
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Are you shy when it comes to retail sales in your salon or upsetting a service? Tom O’Brien, director of Baroque Hair, reveal his top tips… Upselling is great for business – it increases profit, and shows your clients that you have a wealth of experience in the hair and beauty…
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Hone your gel polish technique with advice from industry experts about the popular system, as they answer your pressing questions. “How can you tell when a polish is cured correctly and what does over curing mean for the service?” Charlotte Lowe, Jessica educator, says, “Over curing can occur more with…
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