EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Julie-Anne Larivière, Salon System Gellux techspert and owner of SKETCHED by J-A Nails, highlights some areas to consider… “Starting a new business isn’t easy but it doesn’t have to be complicated either, just be prepared to do some research. First of all, location is key. If you don’t have a large clientele…
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Rebecca Judic, HD Brows business development manager, explores why retailing is crucial to a salon mechanism… Life as a busy salon owner is never straight forward. Every day you are spinning plates, managing and motivating your team, exceeding your customers’ expectations, keeping on top of bills and generally making sure…
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Looking to make the jump into session styling? Robbie Tomkins shares his top tips… Work hard and try to grab every opportunity that comes your way. You never know whom you might meet and where it could lead. It’s unfortunate that a lot of session work is unpaid, but that one…
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Metta Francis, Scratch Stars award-winning mobile nailist, puts a focus on GDPR… Are you GDPR ready? On 25 May 2018, EU’s General Data Protection Regulation (GDPR) came into effect. It sounds scary and can be overwhelming but the purpose of GDPR is to ensure there’s greater transparency on how businesses…
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Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…
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Time spent interviewing and assessing candidate is well spent in the long run, advises Stefania Rossi, owner of Utopia Beauty & Spa and Stefania Rossi Recruitment. Here, Stefania shares her current process… “I always start with a telephone conversation with a candidate. Just having that conversation, gives me more of an…
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