EXPERT ADVICE

Goal List

A beauty business coach’s guide to goal setting for 2025

By Guest Writer | 7 January 2025

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…

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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro

By Lilly Delmage | 3 January 2025

Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering.   Why did you decide to enter the Scratch Stars Awards? To…

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2025 Goals

New year, new you: How nail businesses can plan for the year ahead

By Marie-Louise Coster | 1 January 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…

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4 updates to make to your beauty business in 2025

By Guest Writer | 30 December 2024

Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…

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Introverted nail techs: how to grow your skills & clientele comfortably

By Lilly Delmage | 22 December 2024

Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…

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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients

By Marie-Louise Coster | 19 December 2024

Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…

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2025 Business Planning

2025 nail business planning: expert tips for new year success

By Guest Writer | 18 December 2024

Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…

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Spread Christmas cheer sustainably: 3 ways to recycle festive items

By Guest Writer | 15 December 2024

Decorating the Christmas tree, wrapping gifts, and sending out greeting cards are some of the most cherished Christmas traditions, but after the festivities, how do you dispose of the excess? Gabriella Peace, marketing communications manager of UK Greetings, offers her take on how you can give your Christmas items a…

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How to decide the right thickness for your nail enhancements

By Katie Barnes | 1 May 2018

Educator and award-winning nail technician, Katie Barnes, serves up tips on deciding on the appropriate thickness for nail enhancements… While nail enhancements are an enhancement of the natural nail and often extensions, the aim is still to create these to be as thin and natural-looking as possible while still ensuring…

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Brow treatments for over-plucked clients

By Kat Hill | 1 May 2018

Kirsten Desai, Brow by Mii educator, reveals her top tips for dealing with over-plucked brow clients… A good set of brows speak a thousand words; brows create a lift and add definition. By using the Brow by Mii bespoke methods and techniques and introducing new products, we will always produce…

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Why Instagram is great for your nail business

By Guest Writer | 30 April 2018

Theresa Cientanni, marketing expert and founder of My Social Salon, reveals why Instagram is great for your nail business. Instagram is a big buzzword in the social media realm. The platform is growing fast and currently has over 800 million active users. It’s creative and it’s powerful – and it’s…

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Spa consultancy suggests welcoming heartbroken clients

By Kat Hill | 27 April 2018

A spa consultancy has revealed ‘Break-Up’ spa breaks as a wellness trend to note. Raison d’Etre describes the break as a trip to ‘helps guests adjust to major life changes’ and for those ‘having to ‘break up’ with previous elements of their lives’, including relationships, life changes or even bereavement.…

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Key ways to ensure healthy feet this summer

By Scratch Staff | 26 April 2018

Dr Bharti Rajput MBE, foot expert and podiatrist, reveals her top tips for healthy feet this summer… Avoid New Sandal Scandal When the better weather arrives, we’re often tempted to buy a new pair of sandals to treat our feet. Ensure that your sandals fit well the moment you buy…

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Advice for selling tanning products in summer

By Guest Writer | 24 April 2018

Kissed by Mii tanning expert, Shelley Henderson, reveals why retail tanning products will make a splash this summer… When it comes to the summer season, your client’s skin will be more exposed, and this can draw unwanted attention to imperfections. Self-tan to me is like liquid vitamin D – it delivers…

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