EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Top tip or not to tip? Your clients may be asking that question, but do you know the HM Revenue and Customs’ stance on that little something extra? A recent survey from www.onbuy.com revealed Britian’s most tipped profession, as well as consumer’s tipping habits. After asking over 2,000 participants, it…
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Thinking of making the big move to a new salon location? Consider these pointers when selecting a new location… When choosing a location, consider at the level of passing trade; will you be able to entice this footfall through the salon door? Is this going to affect the success of…
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Multi-award winner and Scratch Stars finalist, Metta Francis of Nails by Mets, shares her top for techs consider the mobile manicuring route. Pick a business name You can choose to trade under a business name e.g. Nails by Mets or your own name e.g. Metta Francis Nails. Before deciding on…
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Hone your Artistic Colour Gloss technique as Scratch probes Carrie-Leigh Allen, educator for Louella Belle, about the ideal application technique for Artistic Colour Gloss… “For the perfect application of Artistic Colour Gloss, ensure cuticle work is performed thoroughly, leaving no non-living tissue on the nail plate. Remove surface shine and file the…
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Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just…
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Is your appointment diary starting to fill up with bridal clients? Mandy Cook, sales director at Gerrard International, offers some advice for a smooth service and top-notch client care for the big day… “A bridal client is lucrative business for the nail tech as she will need a course of treatments leading up to…
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