EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Nailympia judge and nail expert, Gabriella Kovács, of Hungary, reveals her 5 top tips for techs looking to compete on a national or international level. All your tools and products should be placed in the same position on your table when you practice and during the actual competition. You will be…
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Are your struggling to strike a balance between juggling social media, clients and your own personal life? Jennifer Linton and J Macdonald, co-directors of Linton & Mac, Aberdeen, share their thoughts… “We opened our salon in September 2015, and since then have made a conscious effort to ensure our social…
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Whether you’re considering branching into male waxing or are a mobile tech with limited space varying from appointment to appointment, smaller services such as ear and nose waxing can be a good place to start. Waxing expert and owner of Axiom Bodyworks, Andy Rouillard, explains, “For nail techs interested in…
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Louella Belle educator and Scratch Stars winner, Carrie Leigh-Allen, reveals how you should be looking after your lamp to ensure a oh-so professional service… “UV or LED lamps are expensive but an important part of our kit,” explains Carrie-Leigh Allen. “It is advisable to use the same brand as the product you…
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Scratch chats to Karina Perematko, master nail technician and absolute master international educator with Crystal Nails London Studio Academy and owner of KP Vintage Studio, about entering The Great Scratch Shoot Out – and discover the story behind the shoot that scooped a close second place… “I was so happy…
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Educator and award-winning nail technician, Katie Barnes, reveals why its important to know when your nail files need replacing… Something that is often overlooked (but is one of the most important tools in a tech’s kit), is the nail file. Without files, we cannot prep the natural nail or get…
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