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Why it’s important to take care of feet & advice for pedicurists

By Rebecca Hitchon | 18 April 2025

The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…

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9 common nail & skin problems for runners & how to treat

By Scratch Staff | 13 April 2025

Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…

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3 steps to increase your beauty treatment prices without guilt

By Guest Writer | 12 April 2025

Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…

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Mascara revealed as favourite beauty product

By Kat Hill | 25 September 2018

Research has revealed the average number of beauty product women use every day, at just five cosmetics each day including moisturiser. The study from product suppliers, Cosmetify.com, found that Geordie women opt for four beauty products, while women from Plymouth wear the most make-up at seven products on average. The…

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How & why you should vlog

By Scratch Staff | 20 September 2018

Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform. Algorithms give preference to video, which is why you may see many still picture quotes on Facebook produced as a…

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How to maintain professional etiquette in your marketing

By Sophie Nutt | 20 September 2018

You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…

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How to boost salon retail sales

By Scratch Staff | 19 September 2018

Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money…

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Hygiene How-To: Lash Treatments

By Kat Hill | 18 September 2018

Ruth Atkins, Salon System expert, breaks down each component your lash treatment to ensure ultimate hygiene… The Client  After preparing the client onto a freshly papered couch with fresh towels, sanitise your hands using an isopropanol-based hand sanitiser or chlorhexidine gluconate solution, which is an antimicrobial agent. Thoroughly rinse hands…

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How to pack your mobile tekking kit

By Kat Hill | 11 September 2018

Mobile techs – carrying around a full salon set up is no easy feat, so be wary of the strain this may cause. Even though you’re on the move, hygiene, as well as health and safety, should be paramount to your service as a professional. A streamline kit with miniature…

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