EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining professional etiquette? Competition in the beauty industry is rife and, although you may be a dab hand at nail services,…
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Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his top retail tips… One of the most overlooked, and easiest to rectify, areas where beauty and nail businesses lose money…
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Ruth Atkins, Salon System expert, breaks down each component your lash treatment to ensure ultimate hygiene… The Client After preparing the client onto a freshly papered couch with fresh towels, sanitise your hands using an isopropanol-based hand sanitiser or chlorhexidine gluconate solution, which is an antimicrobial agent. Thoroughly rinse hands…
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Mobile techs – carrying around a full salon set up is no easy feat, so be wary of the strain this may cause. Even though you’re on the move, hygiene, as well as health and safety, should be paramount to your service as a professional. A streamline kit with miniature…
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As a nail professional, you rely on your vision for precise product application, so make life a little easier and prevent strain with adequate task lighting. Hannah Robertson, Nail Harmony UK South West educator, explains, “If you don’t have great light to work in as a nail tech, you can…
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Ensure a smooth service with these top tip for an ultra-hygienic waxing treatments from the Sienna X team… “The more professional your waxing set up, the more likely clients are to return,” enthuses Annabelle Yardly, of Sienna X. “To maintain a professional image, ensure your work area is hygienic and keep your…
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