EXPERT ADVICE
Why it’s important to take care of feet & advice for pedicurists
The importance of footcare can be overlooked, particularly during colder weather when feet and toenails tend to be tucked into thick socks and closed-toe footwear. But footcare services are not just beneficial for pedicure season. Foot and toenail issues can arise at any time, and treating them early can prevent…
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9 common nail & skin problems for runners & how to treat
Discover the common nail and skin woes of runners, and how to tackle them for the ultimate foot finish… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “Hard skin, ingrown toenails and bruised nails are some of the most prevalent.…
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3 steps to increase your beauty treatment prices without guilt
Beauty business mentor, Stevey Powell, shares how she teaches pros to confidently increase their service prices in three steps… The thought of raising your prices can feel overwhelming and downright scary. You can feel guilty and worried about losing clients. But here’s the secret: it’s all about how you frame…
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Read the latest issue
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout……
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Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump up your prices and generate higher revenue per nail set. Not only this, but with demand from fashion-conscious individuals high,…
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Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and female throughout your services. Inclusivity can be boasted through your salon interior, treatment menu, marketing and product choices, so it’s…
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New stats have revealed women are now, more than ever, opting for the minimalist look when it comes to make-up – with Cardiff being named as the UK city most likely to go bare-faced. The findings from product suppliers, Cosmetify.com, has revealed that almost one in five women in Cardiff…
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Painful and potentially a source of embarrassment, learn the telltale signs of ingrown toenails and how to tackle them. Katharin von Gavel, Footlogix founder and footcare expert serves up some tips… “An ingrown nail is a condition where the nail pierces or grows into the skin, most commonly found alongside…
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Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…
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