EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
Read More
Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
Read More
5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
Read More
Read the latest issue
Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and female throughout your services. Inclusivity can be boasted through your salon interior, treatment menu, marketing and product choices, so it’s…
Read More
New stats have revealed women are now, more than ever, opting for the minimalist look when it comes to make-up – with Cardiff being named as the UK city most likely to go bare-faced. The findings from product suppliers, Cosmetify.com, has revealed that almost one in five women in Cardiff…
Read More
Painful and potentially a source of embarrassment, learn the telltale signs of ingrown toenails and how to tackle them. Katharin von Gavel, Footlogix founder and footcare expert serves up some tips… “An ingrown nail is a condition where the nail pierces or grows into the skin, most commonly found alongside…
Read More
Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…
Read More
Research has revealed the average number of beauty product women use every day, at just five cosmetics each day including moisturiser. The study from product suppliers, Cosmetify.com, found that Geordie women opt for four beauty products, while women from Plymouth wear the most make-up at seven products on average. The…
Read More
Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform. Algorithms give preference to video, which is why you may see many still picture quotes on Facebook produced as a…
Read More