EXPERT ADVICE
Nail piercings: the trending way to upgrade your manicure
Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…
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Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Read the latest issue
Do you know what neurodiversity is? Half of beauty pros identify as neurodivergent and 27% work with a neurodivergent team member, so it’s likely you do. The Brain Charity states: ‘some people’s brains simply work in a different way. For at least 20% of the UK’s adult population, these differences…
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OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip…
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How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians!…
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Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explores the processes behind strong natural nails… ‘How do you grow strong nails?’ That’s a question I hear a lot, both from clients and nail technicians. There are plenty of myths surrounding strong nails, and…
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Scratch Stars Educator of the Year 2024, Melanie Lewendon, shares her top tips for finding the best nail courses to extend your skills.. Continual professional development is critical in any industry, the expert educator explains: “Techniques and products are constantly evolving, and it’s essential to stay updated. This not only…
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Enhance your knowledge of brush-on builder gel with insight from pros… How to apply “Thorough prep is imperative, as with any nail service,” details Theresa Foddering, head of education at Lecenté. “Providing the natural nail is adequately prepared, builder gel will brush on effortlessly. “I recommend applying a thin first…
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