EXPERT ADVICE
Break the glass ceiling: how to attract premium beauty clients & grow your business
Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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5 steps to become a zero waste to landfill nail salon
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Here, GSC shares how to tackle your salon waste and become zero to landfill, to reduce your overall…
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Read the latest issue
Pregnant pampering can be a welcome treat for a tired mum-to-be as a luxurious pedicure can soothe sore feet and encourage circulation. The small but significant treatment can help boost beauty confidence during a pregnancy or simply help maintain overall foot care when the client can no longer reach their…
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Dr. Joanna Lowry-Corry, clinical director and Doctor of Chiropractic at the London Wellness Centre, serves up practical advice to help aid posture and prevent pain caused by day-to-day nail tekking… Due to the nature of a nail technician’s job, I would expect many to experience headaches and neck pain, with…
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Anyone who knows me, knows that I am a nail structure girl through and through. Give me a pink & white challenge and I am in my element and what I would consider my weakness, is art. I can paint a face well, but the steps to achieve it don’t…
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Are you thinking of having a salon spruce up before the festive rush? Take into consideration our top tips… Set yourself a budget Try to stick to it! Don’t forget to factor in little extras like finishing touches and delivery charges. Take measurements Before ordering anything, be sure you’ve taken…
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It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout……
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Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump up your prices and generate higher revenue per nail set. Not only this, but with demand from fashion-conscious individuals high,…
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