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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Tammy naf

Top tips for making your nail business stand out

By Scratch Staff | 13 February 2019

Tammy Koslowski, founder of award-winning NAF! Salon in Glasgow, reveals her advice for making your business stand out from the rest… In any given town, you can bet that there will be multiple beauty salons or mobile technicians, so how can you ensure that you stand out and get a…

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Top tips for nailing it backstage at Fashion Week

By Scratch Staff | 12 February 2019

Fashion Week is nearly upon us, and if your skills will see you secure a stint backstage as a nail stylist, follow these words of wisdom from fellow pros… KNOW YOUR LEAD “While assisting at Fashion Week, you are there on behalf of the lead session stylist and your work…

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How to handle negative comments about your business

By Sophie Nutt | 7 February 2019

As in any career, you’ll experience some bad amongst a lot of good – including negative reviews or poor feedback in person or on social media. However, negative comments don’t always have to be the marketing nightmare that many assume them to be. When handled well, they can even become…

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Jenny harris

How to strike a balance between work & home life

By Scratch Staff | 6 February 2019

Make it easy to manage the separation between work and home life with advice from nail artist and educator, JENNY HARRIS… I entered the nail industry shortly after my daughter was born, as I sought work that would be flexible so I could look after her. I completed a diploma…

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Katie barnes pocket lifting

Causes of bubbles in L&P & Gel nail enhancements

By Katie Barnes | 5 February 2019

Award-winning nail tech and educator, Katie Barnes, reveals reasons for pocket lifting… ‘Pocket lifting’ is a term used to describe when an enhancement gets a ‘bubble’ in the middle of the nail plate but the area around it is still sealed down. There are several causes for this kind of…

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Attracting bridal nail clients through social media

By Scratch Staff | 5 February 2019

Are you using social media effectively to attract potential bridal clients? Helena Linsky, co-director of salon chain, Q61, shares her top tips… “When it comes to attracting the attention of new bridal clients, social media is a very powerful tool,” states Helena Linsky. “Remember that brides-to-be often rely heavily on social…

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