EXPERT ADVICE
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
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A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro
Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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New year, new you: How nail businesses can plan for the year ahead
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…
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4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
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2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
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We hear the myth time and time again – ‘Nail enhancements damage the nail’ – but the damage is usually caused by over-filing the natural nail before any nail products have been applied, or by incorrect removal. Over-filing of the natural nail is one of the most common causes of…
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“Winning still feels like a dream,” smiles Ivana. “It’s fantastic, overwhelming, unreal and I feel so happy. I’m so proud of our team and work! This was our first photographic competition, and there were so many other beautiful entries. Even though I love our picture I totally didn’t see it…
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Managing health and safety doesn’t have to be complicated, costly or time-consuming, however it is an important aspect of providing a beauty service. As a beauty professional, you have a duty of care to yourself and your clients. A client should be able to come to you for any service…
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Founder of Margaret Dabbs London, celebrated podiatrist and foot expert, Margaret Dabbs, talks about how the cold weather can affect your feet as well as advising on how best to treat them. How can the change in season and weather affect hands and feet? Hands and feet are affected adversely…
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Educator and award-winning tech, Katie Barnes, reveals her top tips for applying crystals, gems and embellishments to nails… Most techs will have their favourite technique as there are several different methods that can be used such as nail glue, top coat and gel. Gel is my favourite method to apply nail…
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You are responsible for your own personal development and this should be kept track of via a CPD log. This record should act as evidence of your development over the year, be correct and up-to-date, while meeting the requirements of their professional body or association, according to the The CPD…
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