EXPERT ADVICE
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
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A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro
Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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New year, new you: How nail businesses can plan for the year ahead
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her tips for reviewing the last year and preparing for the next, in order to achieve success… Here we are again, another year gone and a new one in front of us full of opportunity, possibility and hope. It is…
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4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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I’ve been a beauty pro for 30+ years: here’s how I set boundaries with clients
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences with boundary-pushing clients… I imagine most of you went into the nail/beauty industry to make people happy. I also imagine that you expected clients to be grateful and courteous at all times. I don’t suppose you imagined that sometimes…
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2025 nail business planning: expert tips for new year success
Belinda Price, OPI UK&I education and capability manager & owner of Nailspa, Scratch Stars Nail & Beauty Salon of the Year 2024, shares advice… During the busiest season of the year for most nail and beauty professionals, it can be hard to see past 31 December. But as the dust…
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When you’re back-to-back with appointments and rushed off your feet in the salon or on the move, your work life can sometimes feel a little daunting. To help promote calmness in his tekking career, session nail stylist, Robbie Tomkins, recommends meditation. “I’ve been meditating for around three years. It allows me…
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When carrying out pedicures, it is import to ensure you’re also looking after yourself and your posture. Here, we reveals some tips to consider… Consider a footstool with a back rest for yourself that is adjustable in height to help see your back straight and supported. When using the stool,…
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Take note – this is the year to make it happen! Selecting a course to book is a commitment, so be sure you’re consider these top tips from the experts… “You will need to know what will be taught on the course, and be sure to think of the type…
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Award-winning nailist, Metta Francis, reveals how to boost your spirits and avoid falling into bad habits in your nail business… With January well underway, how are you getting on with any resolutions or good intentions you set for the year? Apparently it takes 21 days to break a habit, and…
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Offering opportunities to strengthen, sculpt and enhance, the gel system is a big hit with those seeking a hardwearing, long-lasting glossy nail finish. The system boasts a multitude of uses: natural nails can wear an overlay to add strength or aid growth, while clients seeking length can benefit from application…
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Industry veteran and seasoned nail judge, Catherine Wong, serves up reasons why you should compete – and how to prepare for a nail competition… “Competing pushes you out of your comfort zone and tests your limits. It makes you a better nail tech over time and earns you the achievements…
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