EXPERT ADVICE

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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Anastasiia Morozova

Nail competition tips from champion Anastasiia Morozova

By Kat Hill | 23 February 2019

Thinking of entering The Scratch Stars Awards? Anastasiia Morozova shares her story to inspire and encourage… My students very often ask me how to become an international nail educator. The secret is very simple: nail competitions! My career began as an nail technician, taking customers at home and in the salon.…

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Bridal nails

Aftercare advice for bridal clients

By Kat Hill | 23 February 2019

In order for your client to maintain their nail look past the big day, it is important to impart aftercare advice and your product recommendations for use at home. Not only does this present the perfect retail opportunity, the correct information also helps reduce the risk of service breakdown and…

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How & why you should retail beauty products

By Scratch Staff | 21 February 2019

Esteemed salon & spa business consultant, Susan Routledge, serves up advice on how & why you should make the most of retail opportunities.. Q: Why is it so important for a nail business to offer retail products? Retailing is such an integral and important part of any nail business. It…

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Maria Cientanni shares Lecenté glitter application tips

By Sophie Nutt | 21 February 2019

It’s no secret that glitter is a key component – and, for some, a healthy obsession – in a nail tech’s life. Glitter is a great way to personalise a manicure and make it unique to the client, as more women are seeking to express themselves through their nail choices,…

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Robbie session work

Robbie Tomkins reveals his journey into session nail styling

By Scratch Staff | 14 February 2019

There isn’t a clear cut or methodical way to becoming a session technician. Everyone has a different experience and story of how they came to be on their hands and knees, painting a model’s toes through a pair of strappy stilettos in a disused warehouse in East London at 7am…

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How to take care of personal health & safety in the workplace

By Sophie Nutt | 14 February 2019

As well as ensuring the safety of clients, it is equally as important to take care of your own health & safety in the workplace. This includes maintaining a comfortable working environment, personal health and knowing when yo draw the line when it comes to treatments. “A small friction burn…

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