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Nail piercings: the trending way to upgrade your manicure

By Lilly Delmage | 16 March 2025

Nail piercings are everywhere – offering a simple, pain-free solution to nail enthusiasts wanting to add some edge to their looks, without having to commit to a body piercing. The autumn/winter 2025 Fashion Weeks could be to thank for this rise in nail jewellery, with pierced nails seen on the…

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Glass ceiling

Break the glass ceiling: how to attract premium beauty clients & grow your business

By Guest Writer | 12 March 2025

Beauty business mentor & award-winning entrepreneur, Stevey Powell, shares advice for if you’re experiencing the ‘glass ceiling’ effect… We start our beauty businesses with a passion for what we do and over time, build a loyal client base and keep our calendars booked. But for some of us, there comes…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Feb25 Low Res Cover Scratch For Web

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E File Bits Kb Blog

What’s the difference between diamond, carbide & silicone E-file bits? A nail expert explains

By Katie Barnes | 4 October 2024

E-file bits are made from different materials, come in different shapes, sizes and styles and have different purposes and benefits, says Katie Clark, award-winning nail tech & founder of Katie Barnes Tool Range & Education. There are some bits which must only be used for certain techniques, otherwise it is…

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Imposter Syndrome

Imposter syndrome for nail techs: What it is & how to overcome it

By Lilly Delmage | 30 September 2024

Nail pros share their experiences with imposter syndrome and offer tips to help overcome it… Have you ever felt undeserving or that success is beyond your means? Perhaps you’ve felt like your career journey has been down to luck, or you’re worried that clients won’t return. These are all common…

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Do You Suffer With Comparisonitis

Nail pros: Do you compare yourself to other techs? Here’s how to combat it

By Jo Tompkins | 27 September 2024

As nail techs and beauty professionals, we often catch ‘comparisonitis’, where we constantly measure our success against others. We see the flawless work and fully booked schedules of other nail techs on social media, and suddenly, we feel like we’re not doing enough.  In the Nail Business Success Club, a…

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Client Complaints

How beauty businesses should deal with client complaints, according to an expert

By Guest Writer | 23 September 2024

Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be…

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Scarlett Senter Embellishments

7 top tips for working with nail embellishments

By Scratch Staff | 17 September 2024

Adorning nails with 3D elements and embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. Nail stylists offer adhesion and application advice… 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a lot about working with them and…

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E File Dust Collector Canva Image

Why are E-files & dust collectors so important to nail technicians?

By Katie Barnes | 16 September 2024

As a nail technician, ensuring the quality and safety of your nail services is paramount. Embracing nail tools such as E-files and dust collectors can significantly improve the efficiency and precision of your services, and the overall experience for both you and your clients. Here, I delve into the importance…

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