EVENTS

Great British Beauty Clean Up

Great British Beauty Clean Up 2026 drives shift towards reusable product packaging

By Scratch Staff | 11 December 2025

March will see the return of The Great British Beauty Clean Up (GBBCU): a nationwide collaboration between retailers, brands and professionals created by the British Beauty Council’s Sustainable Beauty Coalition, with the aim of reducing waste. Around 120 billion units of packaging are produced each year, and The GBBU is…

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Image courtesy of Instagram.com/ayelet__nails

14 Hanukkah-inspired nail designs to help light up the holiday

By Jess Watts | 8 December 2025

Hanukkah is the eight-day Jewish Festival of Lights, which commemorates the rededication of a Jewish temple after it was taken back from oppressors. It celebrates a miracle which occurred over 2,000 years ago, when a small amount of oil for a lamp lasted for eight days. The holiday is celebrated…

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Pantone Color of the Year 2026 Cloud Dancer

Pantone unveils white hue, Cloud Dancer, as Color of the Year 2026

By Rebecca Hitchon | 5 December 2025

Image credit: The Development PANTONE 11-4201 Cloud Dancer is Pantone’s Color of the Year 2026. The global colour authority selects a shade each year that it sees to be influencing all areas of design, and that resonates with consumers and their attitudes. Pantone describes Cloud Dancer as a ‘lofty white…

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Dec 2025 low res scratch cover

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BBCo The Student Shadow Board

British Beauty Council invites students to shape future of industry via mentorship & grant opportunity

By Rebecca Hitchon | 2 April 2025

The British Beauty Council has launched The Student Shadow Board, alongside UNiDAYS and Sephora UK. Via the initiative, young people across the UK can apply to receive mentorship and grant support, by pitching their future-facing beauty solutions across topics like innovation and technology, sustainability, creativity, marketing and science. They can…

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Scratch snap fancy feet

Scratch Snap winner announced: pedicure nail art contest

By Rebecca Hitchon | 31 March 2025

The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…

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Mums to be, new & mature mums

How to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 30 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Important April dates for your nail & beauty business marketing

By Lilly Delmage | 26 March 2025

Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…

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Annabel's art assembly

Glitterbels to mark HQ launch with nail education event hosted by Annabel Maginnis

By Rebecca Hitchon | 21 March 2025

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event running from 9-11 June 2025. Taking place on the opening week of the brand’s new HQ, pros that take part will be the first to receive education in the renovated church space, which features a nail bar, shop,…

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Treatwell campaign 2025 mani bus

Treatwell campaign inspires London commuters to prioritise self-care

By Helena Biggs | 17 March 2025

Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…

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