EVENTS

Nailympia Pivot Point Nails Pic

Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction

By Scratch Staff | 8 February 2025

Are you keen to learn more about Nailympia Competitions? Buddy Sims, learning experience (LX) specialist for hair & beauty education platform, Pivot Point International, hosted a webinar with Alex Fox, global director of Nailympia Competitions, and seasoned judge & nail expert, Vitaly Solomonoff, which is available to watch back here.…

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Scratch Stars Awards 2025 Featured Image Entry

Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

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China Nail Art Museum Mino Vo

Nail art museum to open in Shanghai, China

By Helena Biggs | 26 January 2025

The first museum in China dedicated to nail art is to open in the Jiading District, Shanghai, in May 2025. Established by industry veteran, Ms. Kimi Zhang Tao, and powered by nail brand, Muzer, The China Nail Art Museum will not only be a space for showcasing nail art, but…

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Mavala supports LCBT at the Ideal Home Christmas Show

By Sophie Nutt | 10 December 2018

Mavala begun its Christmas celebrations early by appearing at the Ideal Home Christmas Show alongside the London College of Beauty Therapy (LCBT). Following a series of training session with Mavala’s nail care expert, Lynn Grey, the LCBT students were set up at the Ideal Home Christmas Show from 20-24 November…

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Sweet Squared spreads seasonal joy by gifting presents to pros

By Sophie Nutt | 8 December 2018

Techs – do you fancy winning a prize courtesy of Sweet Squared? You could be in with a chance! The ‘Gift Of Giving’ season has begun with Sweet Squared, as the team is gifting a whopping 250 presents to pros over the festive period. To get involved and be in…

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Techs receive intense nail training at Crystal Nails camp

By Helena Biggs | 5 December 2018

Crystal Nails UK hosted a Nail Camp; a five-day intensive training event at which attendees learned to perfect a number of nail techniques. Held within the grounds of Writtle University College, Chelmsford, the four Crystal Nails UK absolute master international educators guided delegates through technical and art-based techniques. Karina Parametko revealed how…

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A Kiss-mas party with nail royalty

By Helena Biggs | 3 December 2018

Alex Silver PR invited me to a super-glamorous dinner event on behalf of the KISS Products brand to kick off the Christmas season – and boy, did we kick it off in style… Welcomed with a cocktail at Quaglino’s, a swanky venue in central London, I was among nail royalty…

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Alex Dryby

A pedi pamper session at beauty editor hotspot, DryBy

By Scratch Staff | 2 December 2018

While working in London this week, I stepped into the DryBy London salon on Mortimer Street to experience a pedicure.  I was working in tandem with session stylist, Marian Newman, who suggested that DryBy was a salon experience that I really should explore.  Adored by consumer beauty editors owing to…

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British Beauty Council

A morning with the British Beauty Council

By Alex Fox | 30 November 2018

I was invited to the launch of the British Beauty Council earlier this week. This change-maker breakfast was hosted in the Gallery & Loft, Mortimer House, London to an assembly of beauty influencers and beauty media figureheads. It was followed by a lively debate and discussion on the nature of this new council and its directives,…

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