EVENTS

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Glossy black, green nude & 2 other nail colours dominating Paris Fashion Week

By Lilly Delmage | 12 March 2025

After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the…

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Jeff brazier scratch stars awards announcement 2025

TV presenter, Jeff Brazier, to host Scratch Stars Awards nail industry party

By Helena Biggs | 10 March 2025

TV presenter & social media personality, Jeff Brazier, is to host The Scratch Stars Party at The Underglobe, London, on Sunday 6 July 2025. The event celebrates excellence in the UK&I nail sector, offering an opportunity for over 300 attendees to network and enjoy live entertainment. During the evening, the…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Feb25 Low Res Cover Scratch For Web

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Professional Beauty Spring Nail Competition 3.3.25

Winners unveiled in Professional Beauty nail competitions at ExCel London

By Helena Biggs | 4 March 2025

Professional Beauty, in collaboration with The Federation of Nail Professionals (The FNP), hosted a nail competition at its spring event, 2-3 March at ExCel, London. Students and existing nail professionals were invited to participate in arena categories including Salon Nail, Gel Polish, Learn A Skill and Structure/Builder In A Bottle,…

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Oscars 2025 Nail Roundup

Oscars 2025: the celebrity nail looks you need to see

By Rebecca Hitchon | 3 March 2025

The 97th Academy Awards, aka the Oscars, took place last night (2 March) and celebrated the artistic and technical merits of the film industry over the last year. From an opening number with Wicked stars, Ariana Grande and Cynthia Erivo, to independent comedy-drama film, Anora, scooping an extraordinary five awards,…

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Scratch Snap Feb 25

Nail techs paint what brings them joy for Scratch Snap comp: winner announced

By Rebecca Hitchon | 28 February 2025

The winner of Scratch’s monthly nail art contest for February has been announced as Monika Ferreira of @mjallure_beauty. In a showcase of talent, techs created nail designs inspired by theme, Things That Make You Happy, in the bid to win a prize from Light Elegance. Entries were judged by Light Elegance UK co-owners…

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Maximalist manicures & 4 other nail trends that dominated London Fashion Week AW25

By Lilly Delmage | 25 February 2025

London Fashion Week offers the second showcase in the AW25 Fashion Week lineup. Accompanying the trendsetting and stylish garments from designers were show-stopping manicures, which are set to dominate client requests in months to come. So, get prepared and scroll to discover the key trends spotted on the LFW catwalks.…

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Nailympia Anaheim 2025 Cover

Nailympia Anaheim 2025: THE RESULTS

By Scratch Staff | 25 February 2025

The second Nailympia Anaheim nail competition took place 23-24 February 2025 at Premiere Anaheim, California, welcoming 40 competitors from eight countries. Here are the results: RUNWAY NAILS – VINTAGE VOGUE Division 1 1st – Anastasiia Akzamova – USA  2nd – Kim Sizemore – USA 3rd – Elena Soldatenkova – USA  Division…

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March Dates

Important March dates for your nail & beauty business marketing

By Rebecca Hitchon | 22 February 2025

Get your business’ marketing content prepared for the month of March, with our roundup of dates to note… 1st: St. David’s Day This event celebrates St. David: the patron saint of Wales, on the day of his death in 589 AD. To commemorate the occasion, Welsh people may sport the…

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