EVENTS

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Get Lippy: Beauty brands unite to raise awareness of gynaecological cancers

By Lilly Delmage | 3 April 2025

Gynae cancer charity, The Eve Appeal, has announced its Get Lippy campaign to raise awareness of gynaecological cancers. The Get Lippy campaign will be rolled out during the month of May, encouraging everyone to ‘Get Lippy’ by raising awareness of the five gynaecological cancers: womb, ovarian, cervical, vulval and vaginal.…

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BBCo The Student Shadow Board

British Beauty Council invites students to shape future of industry via mentorship & grant opportunity

By Rebecca Hitchon | 2 April 2025

The British Beauty Council has launched The Student Shadow Board, alongside UNiDAYS and Sephora UK. Via the initiative, young people across the UK can apply to receive mentorship and grant support, by pitching their future-facing beauty solutions across topics like innovation and technology, sustainability, creativity, marketing and science. They can…

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Scratch snap fancy feet

Scratch Snap winner announced: pedicure nail art contest

By Rebecca Hitchon | 31 March 2025

The winner of Scratch’s monthly nail art contest for March has been announced as Amy Lambourne of @amylambournenaturalnailtech. In a showcase of talent, techs created nail designs inspired by theme, Fancy Feet, in the bid to win a prize from Footlogix. Entries were judged by Samantha Sweet, co-founder & chief commercial officer at Sweet…

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Feb25 Low Res Cover Scratch For Web

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Mums to be, new & mature mums

How to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 30 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Important April dates for your nail & beauty business marketing

By Lilly Delmage | 26 March 2025

Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…

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Annabel's art assembly

Glitterbels to mark HQ launch with nail education event hosted by Annabel Maginnis

By Rebecca Hitchon | 21 March 2025

Staffordshire-based nail brand, Glitterbels, has unveiled Annabel’s Art Assembly: an education event running from 9-11 June 2025. Taking place on the opening week of the brand’s new HQ, pros that take part will be the first to receive education in the renovated church space, which features a nail bar, shop,…

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Treatwell campaign 2025 mani bus

Treatwell campaign inspires London commuters to prioritise self-care

By Helena Biggs | 17 March 2025

Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Glossy black, green nude & 2 other nail colours dominating Paris Fashion Week

By Lilly Delmage | 12 March 2025

After London, New York and Milan, the AW25 Fashion Week has concluded in Paris, finishing the season with a stylish bang. Over the past weeks, we’ve seen intricate and daring nail art designs, including nail piercings and embellishments, but the Parisian nail choices have been all about colour. Here are the…

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