COLOUR FOCUS

Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Feb25 Low Res Cover Scratch For Web

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Oms

The Manchester tech who created her ‘dream nail salon’ in 4 days

By Lilly Delmage | 25 September 2024

Olivia Riley is the Bolton-based tech behind Olivia May Studio, a space she transformed into the salon of her dreams in just four days. The manicurist got the keys to her salon just two weeks before opening day, she reveals, “We completed the work in a total of  four days…

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Adelina Walker Slogan Signs

Nail tech launches mini 3D slogan signs to brighten nail desks

By Rebecca Hitchon | 25 September 2024

Adelina Walker, owner of Stoke-on-Trent home salon, Hello Beautiful Nail Bar, has created mini nail desk signs for fellow pros. The Magpie Beauty brand ambassador manufactures the 3D printed products with her husband and notes: “Our mission is simple: to create beautiful, high-quality signs that reflect the unique spirit of…

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London Fashion Week Ss25

5 nail trends spotted at London Fashion Week SS25

By Rebecca Hitchon | 24 September 2024

London Fashion Week (LFW) marked its 40th anniversary this month, with a digital-physical hybrid schedule of designers. As well as showcasing clothing styles set to dominate the spring/summer 2025 season, five key nail trends caught our eyes… 1. Sparkling embellishments According to LFW, we’ll be dazzling our way through the…

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Nasna Shortlist Season 1

Top 40 announced in North America’s Star Nail Artist contest: Season 1

By Helena Biggs | 23 September 2024

An impressive 30,000 nail artists across Canada, the USA and Mexico expressed interest in the first season of North America’s Star Nail Artist contest, and the top 40 techs – who will compete for a grand prize – have been revealed. Powered by the team behind Scratch magazine and Nailympia…

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Client Complaints

How beauty businesses should deal with client complaints, according to an expert

By Guest Writer | 23 September 2024

Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be…

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Scratch Snap Sep 24 Winner

WINNER ANNOUNCED: Scratch Snap September 2024

By Rebecca Hitchon | 23 September 2024

The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…

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