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Milky white nails

40 milky white nail ideas for an on-trend & elegant manicure

By Scratch Staff | 4 April 2025

This softer alternative to bright white nails uses sheer, creamy hues to create the ultimate milky mani. Check out our roundup of milky white designs from nail pros on Instagram…

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Don’t miss out on the butter nails trend: here’s 35 designs for inspiration

By Lilly Delmage | 20 March 2025

Butter nails are all over our socials, serving as the perfect hue for the transition into the warmer months. With pastels booming in popularity this spring, we’ve rounded up 35 manicures boasting the muted yellow shade for your spring manicure inspo…

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60 green nail designs that are trending right now

By Scratch Staff | 14 March 2025

Green nails have been dominating our social media feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Scratch Snap Oct 24 Entries

Wicked nail art: Techs submit enchanting entries into October Scratch Snap comp

By Rebecca Hitchon | 21 October 2024

The winner of Scratch’s monthly nail art challenge for October has been announced as Katarzyna Korzeniak. In a showcase of talent, techs created nail designs to fit theme, Wicked film, in the bid to win a prize from OPI. Entries were judged by head of education for OPI UK&I education & capability manager, Belinda Price, and Scratch…

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Menopause Woman Distressed

Best Practice Guide shared by BABTAC to help beauty therapists support menopausal clients

By Helena Biggs | 18 October 2024

A whopping 95% of women believe education and awareness of menopause needs to be improved*. Subsequently, the British Association of Beauty Therapy and Cosmetology (BABTAC) has released MENOPAUSE: A BABTAC Best Practice Guide. The 12-page guide serves to advise beauty professionals on how to treat menopausal clients effectively and comfortably.…

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Townhouse Kate Somerville 2024

Townhouse nail salon brand unveils partnership with skincare icon

By Helena Biggs | 16 October 2024

Multi award-winning nail salon brand, Townhouse, has partnered with Kate Somerville skincare to offer limited edition treatments from its Beverly Hills salon. The collaboration is the first in the US for Townhouse, which has secured three Scratch Stars Awards and boasts over 40 salon locations. Renowned for its nailcare treatments,…

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UK brand, Nails.INC, announces acquisition & sets sights on North America expansion

By Helena Biggs | 15 October 2024

London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market. Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to…

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Nailympia London 24 Olena Global Cup

NAILYMPIA LONDON 2024: The results

By Helena Biggs | 14 October 2024

The 20th iteration of Nailympia London took place at the Salon Beauty expo, 13-14 October 2024, and wrapped up a phenomenal year of competitions for the global nail sector. Nailympia was hosted in six locations in 2024, with Germany run by Stefanie Lo Re, Mexico by Dafne Fernandez, Vietnam by…

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10 ways to practice self-care as a nail tech

By Scratch Staff | 13 October 2024

Scratch explores the importance of self-care and looks at 10 ways to ensure you prioritise your wellbeing as a nail pro… 1. Take regular breaks Schedule breaks during your working day to recharge; whether five minutes between clients or a full lunch break to refuel and take a walk, to…

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